Search Engine Optimisation
Search Engine Optimisation
SEO (Search Engine Optimisation) is a means to optimise your website for Search Engines so that they can determine what your website is about. This allows them to present your web-pages as the best match to respective visitors searching for specific topics/keywords.
“Content is King” and Google and other search engines are very keen to provide their users with the best match for their search. Hence it is very important that you provide genuine content, i.e. text, pictures, videos and even animations, which support your message and makes a difference to and attracts your audience/prospective clients.
There are a couple of On-Site optimisations which are important and implemented by us in every website design project:
- We make your web-presence user friendly and follow best web design practices;
- Implementing of website traffic analysis tools, like Webmaster Tools and Google Analytics to observe audience interactions;
- Adding alternative descriptions to every picture, multimedia and link element;
- Analyse and optimise your content and its keywords/key-phrases for the offered services/targeted audiences;
- After all that we submit your website URL to 100+ Search Engines, including Google and Yahoo/Bing;
Yet due to the ever increasing competition these measure are just the required minimum but do not accelerate your website to the top position in the SERP’s, hence you need to consider off-site SEO to get quicker results.
Off-Site SEO is also called Online Marketing strategies and can be split into two different sections, paid and free traffic sources.
But non of them are actually free since both require time and expertise and or paying for creating and placing online adverts. The more links point to your website the better, but it is important to get high quality links from authority and business related websites.
Free Traffic Sources
Social Media links from i.e. Facebook, Twitter, etc. are an important part of any back-linking strategy which helps your website being recognised and seen as a suitable match by the Search Engine users. Also consider post and comments on business related Blogs and Forums to create back-links to your website.
As mentioned we are submitting to over 100 Search Engines and additionally to that we highly recommend to submit your website to local online directories, for New Zealand these are:
There are more than a dozen of smaller local directories to get a link from as well, the more links from trustworthy sources you get pointing to your website the better.
Paid Traffic Sources
Paid Traffic Sources includes any means of paid advertising to drive traffic to your websites, i.e. Google Adwords, Facebook Ad, Forum ads, Ad exchange etc.
If your website is fairly new and you want to see quick results you would select this option to drive traffic to your website. An ad campaign for example can be set-up within two days with an expected high ROI and run at reasonable costs as outlined here.
SEO and Online Marketing are fairly complex topics requiring various efforts for different situations and goals. Starting from submitting to local directories, to regular postings on social media and forums to video creation and submitting to Media networks. We offer a wide variety of methods including a comprehensive analysis of your situation and required tasks to get you on the first page of the search engines and therefore in front of your prospects and clients.